*Kanto region *As of December 3, 1962 to January 29, 2023 *For the Olympics, Soccer World Cup, etc., the best program was selected for each tournament. *For the Red and White Song Battle, the best program was selected for each. *Applies to programs longer than 15 minutes. *Created from the Video Research website vVideo Research, "50 Programs with High Household Viewership Rates Across All Channels (Kanto Region)" vCyberAgent Press Release, "Looking back at ABEMA's FIFA World Cup Qatar 2022 in numbers" https://www.cyberagent.co.jp/news/detail/id=28368Table 1 Top 10 Programs with High Household Viewership Rates Across All ChannelsThis is a ranking of viewership rates, but we can see that 7 of the top 10 are sports content. By the way, the viewership rate for the Tokyo 2020 Olympic Opening Ceremony held on July 23, 2021 was 56.8%, the 16th highest ever. Even now, when people have been saying for a long time that they are turning away from television, it can be said that international mega sporting events such as the World Cup and the Olympics are content that can bring together the people and share their excitement and emotions. Even if you are watching TV overseas and cannot understand the local language at all, you should be able to understand most of the content of a sports broadcast. Sports is a software that can be enjoyed by people of all ages and genders, and beyond the barriers of language and culture. The high prices of broadcasting rights for mega sporting events and major overseas sports leagues are greatly influenced by the characteristics of these sports. On the other hand, as mentioned above, the successful broadcasting of all FIFA World Cup matches by the video distribution service "ABEMA" has begun to establish a new form of sports viewing. One of the features of video distribution services is that it is easy to analyze viewers and viewing patterns. In terms of viewing device, smartphone viewing was high at 43%, while large-screen TV viewing also jumped to 24% (PC 24%, tablet 9%). Even in environments where there is a TV that can watch terrestrial broadcasting, there is a considerable proportion of people who watch digitally distributed content, which shows that viewing patterns are beginning to change. As a key player in the development of sports business, the presence of media is essential to attract the attention of the general public and sponsors, and in Japan, there are many cases where major media are deeply connected to sports events themselves. High school baseball is a prime example. The National High School Baseball Championship (Summer Koshien) is hosted by the Asahi Shimbun, and the Selected High School Baseball Tournament (Spring Senbatsu) is hosted by the Mainichi Shimbun, together with the Japan High School Baseball Federation, and NHK broadcasts all games live on terrestrial television. Although the quality of the competition is by no means top-level, it is broadcast as an annual event and attracts a lot of attention from many media outlets. The Summer Koshien is a tournament held on a tight schedule in the scorching heat of midsummer, a grand knockout game to decide the top of about 4,000 schools nationwide. Since one loss means it's over, about half of the high school baseball teams in the country leave the tournament without winning a single game. Also, especially in the regional qualifiers, there are cases where high schools with a large difference in ability have to play against each other, and if they fail to catch a hard hit ball or are unable to avoid a fast pitch, there is a risk of serious injury. The tournament format has the advantage of allowing players to experience the thrill of knowing that losing is the end, and I do not mean to say that this is a bad thing, but because losing is the end, just like the World Cup, the more attention is focused on the tournament, the more likely it is that the structure will lean towards a "victory-first mentality."322) Media as content holders
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