[Comment from Dr. Wei-Lun Chang]
It's my great honor to share my research and cases from Taiwan with CUC professors and colleagues. The topic is the framework of digital transformation and the data from 19 Taiwanese cases. It was very fulfilling to me via discussion and we all agree with cultural differences is the major factor to drive DX in Japan. Do not push customers to change behaviors, instead, enhancing experience through technologies. If the culture is conservative, we can incrementally use technology to train employees well so that they can help their customers via technology. I also learned that business models from US may not be appropriate to Japanese market such as Amazon. We can say DX is about adaptation of technology but not the reinvention of technology to companies. A short-term DX goal is needed before a long-term DX strategy. I hope more interesting topics such as why Uber failed in Japan, why Suica is more popular than Apple Pay, or how Japanese enterprises handle SDGs can be discovered by collaboration in the future.

[Japanese translation
It is a great honor to share my research and case studies in Taiwan with the faculty and staff of Chiba University of Commerce. The topic of my presentation was the digital transformation framework and its data in 19 case studies in Taiwan. Through lively discussion, we all agreed that the cultural differences among customers are a major factor driving DX in Japan, and we all had a great time during the seminar. Instead of forcing customers to change their behavior, technology improves the customer experience. If the customer culture is conservative, more technology could be incorporated into employee training so that employees can use technology to assist customers. We also learned that U.S. business models, such as Amazon's, may not be suitable for the Japanese market; DX is an adaptation to technology, not a reinvention of technology, for a company. We hope to continue to collaborate with Chiba University of Commerce to uncover more interesting topics such as why Uber failed in Japan, why Suica is more popular than Apple Pay, and how Japanese companies are dealing with the SDGs. We hope this will be clarified in collaboration with .