Interview with the CEO
Research Representative MATSUSHITA Yukio (Associate Professor, Faculty of Commerce and Business Administration)
Co-researcher SUZUKI Naoshi (Professor, Faculty of Commerce and Business Administration)
AKITA Mami (Professor, Graduate School of Commerce)
IMAI Kazuo (Professor, Graduate School of Commerce)
ISHI Takamasa (Professor, Graduate School of Commerce)
KAKUTA Mitsunori (Professor, Graduate School of Commerce)
ONO Fumito (Professor Graduate School of Commerce)
Susumu Maeda (CEO, Management Core Maeda Co., Ltd.)
Project Purpose
Through interviews with SMEs about turning points, sharpening of strengths, overcoming challenges, etc., we will accumulate information on how they are adapting to diverse business environments. For example, what methods and trial and error they used to provide value that is supported by customers, when and how they tried to resolve challenges, and how they communicated their appeal.