Research on the conditions for the development of rural tourism in Japan
研究代表者 山田 耕生（サービス創造学部 教授）
Project Purpose
In Europe, "rural tourism," which involves staying in rural areas, is a popular regional travel style. On the other hand, in Japan, although it can be found in various places, it has not yet been established as a travel style. This study will clarify the characteristics, challenges, and needs of rural tourism in Japan as seen by inbound tourists from Europe, and organize the conditions for its future spread.