Research on the conditions for the development of rural tourism in Japan
Research Director: YAMADA Kosei (Professor Faculty of Service Innovation)
Project Purpose
In Europe, "rural tourism," which involves staying in rural areas, is a popular regional travel style. On the other hand, in Japan, although it can be found in various places, it has not yet been established as a travel style. This study will clarify the characteristics, challenges, and needs of rural tourism in Japan as seen by inbound tourists from Europe, and organize the conditions for its future spread.