Professor Hiroshi Faculty of Commerce and Business Administration and Professor Tadatsugu Nogimura Faculty of Commerce and Business Administration were awarded the Japan Association of Management Diagnosis Award (Research Encouragement Award) at the 57th National Conference of the Japan Association of Management Diagnosis held on October 12th.
The Japan Association of Management Diagnosis Awards aims to contribute to the improvement and development of management diagnosis theory and standards by reviewing and selecting members' excellent books, papers, conference reports and preliminary papers, and honoring their research results. Among these, the Research Encouragement Award is given to outstanding research achievements (books or papers) that contribute to the progress and development of future research, based on the philosophy of "integrating theory and practice in management diagnosis."
The award this time went to "Critical Marketing - What's Wrong with This?! Marketing" (Souseisha), co-written by Professor Hasegawa, Professor Nogimura, and others.
The award was given in recognition of the challenge to new fields and the potential of a new marketing style.
Comment from winner
(Professor Hasegawa)
Nations, societies, ethnicities, civilizations, and politics all have aspects that are guaranteed by a culture that unifies art and science. From this perspective, we are now in an era where countries look at intellectual history and respect each other for the future. In the sections of this book that I wrote for people who look back on marketing, I believe that the composition/construction of interdisciplinary content that goes beyond criticism can be seen in the point of view of university/graduate school research and education, which sometimes rejects the demands of society, etc.
(Professor Nogimura)
I am honored to receive such a wonderful award. I believe I was able to receive this award thanks to the support of my colleagues and staff. I will use this award as encouragement to continue my research.
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