Seminar

Participants will discuss in groups the issues provided by various companies, such as airlines and home appliance manufacturers, and compile proposals. In addition, in order to gain the knowledge that will serve as a foundation for considering the issues, participants will read marketing textbooks in groups and conduct case studies. Through these activities, participants aim to deepen their understanding of marketing, improve their logical thinking skills, and acquire initiative and teamwork skills.

We are challenging ourselves to solve data-driven problems and create value by focusing on data analysis, planning and development of mobile apps, and digital marketing. We are committed to nurturing the next generation of leaders who will pave the way in the digital age by developing practical initiatives that utilize data in a wide range of fields, such as developing and operating apps within the university (e.g. equipment management apps), promoting the digitalization of faculty project activities, and planning sales strategies both online and offline.

In today's age of social media, good communication is necessary to live a rich life. In companies, too, good communication is a prerequisite for building good relationships between managers and employees, between employees, between companies and customers, and between companies themselves. For this reason, at Ishii Seminar, we learn about communication that deepens relationships through business administration.