course

Two courses to hone your expertise

From the second year, students choose a course and deepen their specialized learning. In addition, they can take courses from other departments and courses, so they can freely structure their own learning from a wide range of fields.

Service Management and Industry Course

Service Development Course

Learning Keywords

service
Retail and Logistics
Accommodation and Tourism
bridal
Sports
Entertainment

project
leadership
organization theory
communication
Event management and planning
Research and Analysis
Advertising and Promotion

marketing
Business Administration
Management, Organization and Strategy
Market Research
Brand Strategy
Digital Marketing
Consumer Behavior

Service Management and Industry Course

Students will acquire knowledge and theories centered on business administration, such as business organization theory, business strategy theory, and business management theory, which are necessary when spreading new services to the world. In addition, students will learn about a wide range of on-site case studies from businesspeople who are active at the forefront of the service industry, such as distribution, tourism, and bridal.

[Typical subjects] Tourism Service Theory I / Business Management / Bridal Service Theory / Business Organization Theory / Retail and Distribution Service Theory, etc.

Service Development

Students will acquire the knowledge and theories necessary to create and realize new services. They will also deepen their marketing thinking, such as branding required for service development, understanding consumer behavior, and promotional activities, and learn information analysis methods to grasp market trends.

[Typical subjects] Marketing communication theory, distribution theory, service marketing theory, advertising theory, logistics theory, etc.

Expected career paths

Many students achieve their dream job in a wide range of industries, including the service industry, such as sales, food and beverage, and hotels.

Career model