Thinking about "what sells" in different cultures
Research Themes
Marketing, which developed in the United States, is now required to be adapted to the culture and society of each country. In the seminar, we will study marketing strategies adapted to a global society. While studying corporate cases, we will conduct research activities and learn about marketing, business strategies, and comparative culture. Specifically, I think that interesting themes include "How did Sony's Walkman become the global standard?" and "Why did Maruchan become Mexico's national dish?" It is fun to think about the different tastes of Coca-Cola in different countries from a cross-cultural perspective. As information technology and globalization progress, we will acquire knowledge and adaptability to rapidly changing consumers. It is important to consider the framework of marketing strategies from a new perspective in order for companies to survive.
Activities
Through marketing case studies, students will learn basic theories through textbooks and develop teamwork through debates. Using the teaching materials, students will learn how to give presentations in groups of several people. By repeating these steps, students will master both theory and practice. Based on newspapers, magazines, and economic news, students will discuss current trends in society. Students will value an attitude that does not fear failure over results. As part of activities outside of the classroom, students will have the opportunity to experience foreign cultures. Seminar camps will encourage friendships, and overseas training is planned before graduation. Students will also acquire the culture, common sense, and manners necessary for becoming members of society.