Study hard, play hard, laugh hard
Research Themes
"How do we actually use marketing? How do we appeal to consumers?"
Brands are seen everywhere and have become a given for most products and services. This commonplaceness has a huge influence on our purchasing behavior, and conversely, companies are working hard to use this commonplaceness to influence consumers. The fruits of these efforts are brands and advertising.
In the seminar we will consider the issue from both a corporate perspective and a consumer perspective.
Activities
The seminar incorporates activities through industry-academia collaboration with companies. Students will experience the fact that "the closer we are to something, the more difficult it is to think about it." By experiencing contact with people from companies at an early stage, students will be able to learn not only about marketing, but also about society, about themselves, and other things that will awaken them in various ways.
In addition, students will learn the basics and applications of marketing in class, and then study brands and advertising in depth. In order to make these things their own, rather than just knowledge, they will think about them themselves, worry about them, and use what they have learned to gain practical experience and experience.
In the second year, students will learn the basic theory of marketing while also putting it into practice. They will work in groups to research and propose solutions to problems presented by companies, and then make presentations to the companies.
From the third year onwards, students will further deepen their studies in marketing, advertising and branding, and participate in off-campus presentation competitions etc.
We will make effective use of seminar time and consult with each other as needed to manage the seminar and carry out seminar activities (camps and projects).