Discover what you can learn from a wide range of options. Gain solid marketing thinking skills through a variety of activities.
Research Themes
Television commercials, outdoor billboards, display ads on trains, corporate websites, mobile coupons, direct mail, social media, conversations with store clerks, magazine supplements, events, press conferences... Companies use a variety of means to communicate with consumers. How do you let people know about your company's products and services, and how do you get them to like them? Marketing communications is the process of addressing these issues.
The purpose of this seminar is to consider marketing communication and advertising from both theoretical and practical perspectives. In addition, by working on various assignments, students will learn how to collect materials, how to identify problems, how to solve them, and how to give a presentation to communicate their ideas to others.
The main assignment is group work, and there are many opportunities to give presentations to practitioners and to present research findings at other universities to help students progress with their studies with a purpose.
Activities
The diversity of the assignments and the amount of activities are our selling points. Every year, students choose from multiple assignments and contests to work on what they want to do. They go outside the university to gain experience. We also consciously create opportunities to interact with other universities. Recent achievements include the following:
- Joint research presentation conference with other universities "MRGP (Marketing Research Grand Prix)"
This is a student research presentation competition for volunteer faculty who teach marketing-related seminars. It has been held for over 10 years, and every year 8 universities, 40 teams, and 150 to 200 students participate. - Promotional planning proposals for companies
Every year, I propose campaigns for products and services with the cooperation of corporate marketing or advertising departments and major advertising agencies. In the past, I have proposed plans to restaurant chains, major train station buildings, banks, food manufacturers, and others. - 日本広告学会『学生広告論文賞』への投稿
日本広告学会関東部会が学生に対する研究奨励を目的として開催している論文賞です。グループで研究論文の執筆に取り組みます。過去に複数回、佳作入賞を果たしています。 - Participation in the "College Student Opinion Survey Project (FUTURE)" organized by the Tokyo Advertising Association
This project involves five universities in the Tokyo metropolitan area (Aoyama Gakuin, Edogawa, Komazawa, Senshu, and Chiba University of Commerce). Under the guidance of an advisor from the major advertising company Hakuhodo, students will study marketing research while planning, designing, and creating questionnaires, as well as conducting surveys, tabulating, and analyzing the data.
*We will also actively participate in business contests that are held from time to time if there is a desire to do so.
Other activities include a study camp during summer vacation and an exchange camp during spring vacation. At the turning point of each semester, we hold dinner parties for the purpose of student interaction. We also hold Halloween parties, sports tournaments, and field trips. We are active in order to deepen relationships across grade levels.
Student Voices
サービス創造学科 田澤 勘太
松本ゼミの魅力は課題の「量」と「質」だと思います。自分の成長のためにはとにかく多くの課題をこなすこと、そしてその課題の質を高めていくことが非常に大切だと考えています。その点、松本ゼミは年間で取り組む課題の量は非常に多いですし、その一つひとつが非常に質の高いものです。松本ゼミでの活動は、勉強だけでなく交流にも非常に力を入れているため、大学生活を学びと遊びで充実させたい人はとても満足できるものだと思います。
サービス創造学科 山西 こころ
松本ゼミでは、一年間絶えず課題に取り組むことができます。企業さまからいただく課題とマーケティングに関する研究を行うため、実務的な面と学術的な面の両方を学ぶことができます。これは一番の魅力だと思います。多くの課題に取り組むので、全体的に意欲的な学生が多い印象です。勉強だけではなく楽しいイベントも行っています。自分を成長させたい、ゼミでの思い出をたくさん作りたい、そんな人にぴったりなゼミだと思います。