Discover what you can learn from a wide range of options. Gain solid marketing thinking skills through a variety of activities.
Research Themes
Television commercials, outdoor billboards, display ads on trains, corporate websites, mobile coupons, direct mail, social media, conversations with store clerks, magazine supplements, events, press conferences... Companies use a variety of means to communicate with consumers. How do you let people know about your company's products and services, and how do you get them to like them? Marketing communications is the process of addressing these issues.
The purpose of this seminar is to consider marketing communication and advertising from both theoretical and practical perspectives. In addition, by working on various assignments, students will learn how to collect materials, how to identify problems, how to solve them, and how to give a presentation to communicate their ideas to others.
The main assignment is group work, and there are many opportunities to give presentations to practitioners and to present research findings at other universities to help students progress with their studies with a purpose.
Activities
The diversity of the assignments and the amount of activities are our selling points. Every year, students choose from multiple assignments and contests to work on what they want to do. They go outside the university to gain experience. We also consciously create opportunities to interact with other universities. Recent achievements include the following:
- Joint research presentation conference with other universities "MRGP (Marketing Research Grand Prix)"
This is a student research presentation competition for volunteer faculty who teach marketing-related seminars. It has been held for over 10 years, and every year 8 universities, 40 teams, and 150 to 200 students participate. - Promotional planning proposals for companies
Every year, I propose campaigns for products and services with the cooperation of corporate marketing or advertising departments and major advertising agencies. In the past, I have proposed plans to restaurant chains, major train station buildings, banks, food manufacturers, and others. - Submission to the Japan Association of Advertising Studies' Student Advertising Essay Award
This is a paper award held by the Kanto Branch of the Japan Association of Advertising Studies to encourage research among students. Students work in groups to write their research papers. In the past, the team has won honorable mentions several times. - Participation in the "College Student Opinion Survey Project (FUTURE)" organized by the Tokyo Advertising Association
This project involves five universities in the Tokyo metropolitan area (Aoyama Gakuin, Edogawa, Komazawa, Senshu, and Chiba University of Commerce). Under the guidance of an advisor from the major advertising company Hakuhodo, students will study marketing research while planning, designing, and creating questionnaires, as well as conducting surveys, tabulating, and analyzing the data.
*We will also actively participate in business contests that are held from time to time if there is a desire to do so.
Other activities include a study camp during summer vacation and an exchange camp during spring vacation. At the turning point of each semester, we hold dinner parties for the purpose of student interaction. We also hold Halloween parties, sports tournaments, and field trips. We are active in order to deepen relationships across grade levels.
Student Voices
Department of Service Innovation Kanta Tazawa
I think the appeal of Matsumoto Seminar is the quantity and quality of the assignments. I believe that in order to grow, it is extremely important to complete as many assignments as possible and to improve the quality of those assignments. In that respect, Matsumoto Seminar has a very large amount of assignments to tackle each year, and each one is of extremely high quality. Matsumoto Seminar activities place great emphasis not only on studying but also on interaction, so I think that those who want to enrich their university life with both learning and fun will be very satisfied.
Department of Service Innovation Yamanishi Kokoro
In the Matsumoto seminar, you can work on assignments constantly throughout the year. You can learn both practical and academic aspects by conducting research on assignments given by companies and marketing. I think this is the most attractive part. Since you work on many assignments, I get the impression that there are many highly motivated students overall. In addition to studying, we also hold fun events. I think this seminar is perfect for people who want to improve themselves and make lots of memories in the seminar.