Hey, why did you buy that? I'm curious!
Research Themes
For example, our theme is to clarify consumer behavior, such as "Why do consumers buy that product?" through questionnaire surveys and data analysis, and then use that information to develop marketing strategies.
To achieve this, students need specialized knowledge of consumer behavior theory and marketing research theory, which are both fields of marketing theory, as well as the ability to use statistical software. In this seminar, students read consumer behavior theory textbooks in groups and practice using statistical software in parallel, working hard every day on both the theory and application sides.
Activities
Regular classes consist of reading the textbook in a circle and practicing statistical software. The sections to be taught are decided in advance, and the class format is that seminar students teach other seminar students. The teacher provides comments and supplementary explanations.
As an extracurricular activity, we participate in the "University Seminar Nasu Shiobara City Revitalization Presentation Competition" every year. In addition, in 2016, we applied for the first round of the "Chiba Bank Student Business Idea Contest". During the summer vacation, we prepare for these events and hold a summer camp. In 2016, many seminar students also participated in the "Round Melon Danish" project, learning a lot in both theory and practice.
This requires active participation even outside working hours, which puts a great deal of strain on the team, but the sense of accomplishment is greater than that.
Student Voices
Department Department of Commerce Erina Murono
In the Sakurai seminar, students investigate, think, and present together as they proceed with the class. There are many assignments and it is tough, but students can help each other and have fun, so I feel it is very rewarding.
Department Department of Commerce Yamanaka
In Sakurai's seminar, students create materials in groups using PowerPoint, and the class proceeds with the seminar students in a central role. Since materials are often used outside of class time, unity is required, and students can experience active learning that cannot be experienced in other seminars.